Adiós Historias Patrocinadas en Facebook

Facebook seguirá haciendo cambios o ajustes en su plataforma para darle mayor empuje a su Publicidad Contextual, y dentro de los planes está el decir adiós a las Historias Patrocinadas.
Aquí un extracto de su página: https://developers.facebook.com/roadmap/#creativedatamodel

«Last year, we announced some changes to simplify Facebook ads, including eliminating different types of ads that had the same purpose and making our ads look more consistent. We also announced that marketers will no longer be able to purchase sponsored stories separately; instead, social context — stories about social actions your friends have taken, such as liking a page or checking in to a restaurant — is now eligible to appear next to all ads shown to friends on Facebook.

This week, we gave notice to our ad partners that this change relating to sponsored stories will start in the first quarter of this year so that they can update their tools and continue supporting the marketers they work with.

So what does this mean for people on Facebook? As before, you are in control of who sees what you post on Facebook, whether it appears in News Feed, next to ads, or elsewhere on Facebook. You can visit your Activity Log to see who can see stories about your social actions and change the audience or unlike or delete the content at any time.

In addition, you can visit your ads and friends setting to limit when stories about your social actions are paired with ads shown to friends.»

Así que para los que utilizaban esa herramienta, tendrán que ir viendo como adaptar sus anuncios para que sean relevantes a sus usuarios y así tengan más posibilidades de mostrarse dentro de la nueva forma contextual que propone Facebook ya que las historias patrocinadas serán dadas de baja de manera definitiva a partir del 9 de Abril. Aunque para los que hayan creado campañas y estén activas, las historias patrocinadas seguirán siendo entregadas hasta que la campaña termine, pero no se podrán generar nuevas historias patrocinadas para las nuevas campañas que se creen después de esa fecha.

¿Cuantás veces utilizaron las historias patrocinadas? ¿Qué resultados les dieron?